Debunking Myths and Misconceptions about Out-of-Home Advertising, 2023
The deepening economic crisis is placing marketers under immense pressure to make the most of their limited budgets and deliver results. So how are modern marketers adapting to meet this challenging moment? We surveyed US marketers on their perceptions, predictions, and best practices for 2023 and beyond. Download our marketer perceptions report to learn:
- Marketer predictions about budget cuts, headcount losses, and media channel effectiveness as the recession progresses,
- How media channel performance has fluctuated over the past 12 months, and how marketers are optimizing their media mixes accordingly,
- The misconceptions that still impede the effective adoption of out-of-advertising for modern performance marketers,
- and much, much more.
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